Overview
- Nike said the sale took effect on Dec. 16, 2025, describing it as a new chapter for the RTFKT community.
- Buyer and financial terms were not disclosed.
- Nike acquired RTFKT in 2021, then moved in January 2025 to shutter the unit, pause NFT drops, and continue select gaming wearables partnerships such as Fortnite and EA Sports.
- An investor sued after the shutdown, and Nike filed a motion to dismiss the case in December 2025.
- The move occurs during a deep NFT slump, with November sales near $320 million and further declines in December, platform strategy shifts at OpenSea, X2Y2, and Rarible, and cancellations of events like NFT Paris.