Overview

• Nike's Q3 2025 revenue of $11.27 billion surpassed analyst expectations of $11.01 billion, despite a 9% year-over-year decline.
• Earnings per share (EPS) were 54 cents, nearly doubling analyst estimates of 28 cents, indicating stronger-than-anticipated profitability.
• Sales in key regions fell sharply, including a 17% decline in China and a 4% drop in North America, reflecting ongoing challenges in consumer spending and competition.
• Inventory levels decreased by 2% year-over-year, as Nike works to clear outdated stock and introduce innovative new products.
• Marketing investments rose by 8% to $1.1 billion, with initiatives like the NikeSKIMS partnership targeting female consumers to reinvigorate brand momentum.