Overview
- Nike unveiled Blue Ribbon Elite and introduced 10 LSU signees across six sports: DJ Pickett, Trey’Dez Green, Kailin Chio, Derek Curiel, Casan Evans, Tori Edwards, Jayden Heavener, Jurnee Robinson, Dedan Thomas and ZaKiyah Johnson.
- Ann Miller, Nike’s global marketing chief, said the initiative will place athletes at the center of brand campaigns, product innovation and creative direction.
- The LSU partnership renewal is confirmed, but coverage differs on its term, with one report citing five years and another saying it extends through 2036.
- LSU’s current Nike agreement includes $4.75 million in product and $1 million in cash for the next fiscal year, with an option to convert cash to product at a $1-to-$3 ratio.
- Nike plans to expand Blue Ribbon Elite to additional campuses as it grows its NIL roster to roughly 50 athletes.