Overview
- The renaming took effect immediately, with new signage scheduled to appear over the next year.
- Hill announced the move in an all-staff email on his one-year anniversary as CEO.
- Nike plans a spring 2026 event to honor Phil Knight and mark the campus dedication.
- The Beaverton site covers roughly 400 acres with more than 40 buildings designed in a college-style layout that Knight envisioned.
- Company leaders present the decision as reinforcing a pivot toward sport and founder-like speed after a period of over-reliance on retro sneaker sales.