Overview

• Elliott Hill announced the change in an all-staff email, calling it “more than a name change” and a tribute to Phil Knight’s vision.
• The renamed 400-acre site in Beaverton now bears Knight’s name and includes more than 40 buildings in a college-like layout.
• The move coincides with Hill’s first year as CEO and his effort to refocus Nike on sport and faster, founder-like decision-making after a slump tied to retro sneaker reliance.
• Nike plans to honor Knight with a campus celebration in spring 2026.
• Campus buildings have long carried athlete names such as LeBron James, Serena Williams and Michael Jordan, while visible tributes to Knight had been limited until now.