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4mo ago

Nike Releases 'Rip the Script' as Official 2026 World Cup Campaign

Nike intends the film to inspire young players to trust their instincts, promote creative play, expand the brand's cultural reach before the tournament.

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Haaland, Cristiano Ronaldo, Mbappé e Vinicius Júnior participam da nova campanha da Nike
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Overview

  • Nike published the roughly six-minute short film "Rip the Script" on Thursday, June 4, 2026 as its official advertising push for the 2026 FIFA World Cup.
  • The film stages a staged on-set 'rebellion' in which athletes abandon a scripted shoot to improvise play across sets, framing spontaneity and creative choices as the central theme.
  • The cast mixes current and former football stars—including Cristiano Ronaldo, Kylian Mbappé, Vinícius Júnior, Erling Haaland, Virgil van Dijk, Ronaldinho, Zlatan Ibrahimović and Didier Drogba—with non-football celebrities.
  • Nike executives said the campaign is meant to push an offensive, instinct-led style of play among young players worldwide and to celebrate the unplanned moments that define the game.
  • The film was shared widely on social media, including a post by Cristiano Ronaldo, and is positioned to drive conversation and wider cultural engagement in the days before the tournament starts.