Overview

• Nike’s new global spot reframes its signature ethos for younger athletes by asking “Why Do It?” and emphasizing starting over guaranteed outcomes.
• The film features a broad roster including LeBron James, Caitlin Clark, Saquon Barkley, Carlos Alcaraz, Vini Jr., Rayssa Leal, Scottie Scheffler, Shreyas Iyer, Qinwen Zheng, Tara Davis‑Woodhall and Hunter Woodhall.
• Nike previewed that the 60‑second ad would first air during the NFL season opener, using a premier live sports moment to launch the message.
• Chief marketing officer Nicole Graham says the campaign counters fear of failure and “try‑hard” stigma by validating visible effort and the choice to begin.
• The relaunch aligns with CEO Elliott Hill’s “Win Now” refocus on sport following a ~12% Q4 sales decline in 2024 and recent corporate layoffs of about 1%.