Nike-Owned Digital Fashion Brand RTFKT to Shut Down by January 2025

The Web3 pioneer plans to preserve its legacy with a final product launch and a digital archive of its groundbreaking projects.

RTFKT, acquired by Nike in 2021, announced it will cease operations by the end of January 2025, citing a shift in priorities for Nike's digital strategy.
The brand will release one final project in December, the MNLTH X featuring the Blade Drop, as part of its farewell initiative.
RTFKT gained prominence during the pandemic-era crypto boom, producing NFT-based sneakers and collaborations with artists like Takashi Murakami.
Declining interest in NFTs and falling values of RTFKT's flagship collections, such as Clone X, contributed to the decision to wind down operations.
Nike will continue its presence in the Web3 space through its .SWOOSH platform, though it has paused new NFT launches for the time being.