Overview

• Adidas was the official sponsor and outfitter of the 21-kilometer race, which drew about 27,000 runners across Buenos Aires.
• Nike mounted an unofficial presence with banners, animators and prominent red signage at key spots such as the Obelisco, creating confusion over who sponsored the event.
• Uganda’s Jacob Kiplimo won in 58:29 to set the circuit record and appeared in Nike gear on the podium, further amplifying the swoosh’s visibility.
• Merca2.0 reports the activation was executed by agency Wild Fi and included Bluetooth beacons that pushed motivational messages to runners’ smartwatches.
• Coverage places the clash in a wider shift: Nike currently lacks top-flight Argentine club deals, Adidas retains River, Boca and the AFA through 2038, and Germany’s federation is slated to switch to Nike in 2027.