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Nike Names Caitlin Clark a Signature Athlete, Unveils Logo and 2026 Shoe Plan

The move signals Nike’s wider push into women’s basketball, a bet on Clark’s outsized market appeal.

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Overview

  • Nike revealed Clark’s interlocking-Cs mark with a smaller hidden C, a design the company says reflects her connection with fans and inside-out game.
  • A navy-and-yellow logo T-shirt drops Sept. 1 in North America, with a broader logo apparel collection launching Oct. 1 on Nike platforms.
  • Her first full signature sneaker and accompanying apparel line are scheduled for 2026, confirming long-anticipated plans.
  • Clark joins A’ja Wilson and Sabrina Ionescu as active WNBA players with Nike signature lines, following a reported eight-year, $28 million deal signed in 2024.
  • Consumer demand signals remain strong, including a Fever-themed Nike Kobe release that sold out quickly, though early social-media reaction to the new logo has been mixed and Clark’s season has been limited by a groin strain since July 15.