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Nike Names Caitlin Clark a Signature Athlete and Unveils New Logo

The company is opting for a phased rollout that starts with logo gear this fall to tap strong demand despite her limited on-court availability.

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Overview

  • A navy and yellow logo T-shirt goes on sale Sept. 1 in North America, a full logo apparel collection arrives Oct. 1, and her first signature shoe and full signature line are scheduled for 2026.
  • The mark features two interlocking Cs with a smaller hidden C, which Nike says reflects her confidence, connection with fans, and a game built from the inside out.
  • Social-media reaction to the logo was mixed, with some users criticizing the design and others noting similarities to luxury brand monograms.
  • Clark has missed 24 games this season, including the last 15 with a right groin strain, though she took part in Indiana’s pregame shootaround Sunday in Minnesota.
  • Analysts expect strong sales for Clark-branded products, citing her large following, record-setting college career and prior sellouts of Fever-themed Nike releases.