Overview

• The in-app program offers guaranteed pre-orders to a selected group of SNKRS members via early notifications or exclusive QR codes.
• Nike described the feature as letting users order pairs before they are made, with shipping once production is complete.
• Reservations are limited, one per account, and charges are processed only after a reservation is confirmed.
• The debut release was the Nike Kobe 3 Protro “Christmas” on Aug. 24, with the colorway slated to arrive during the holiday season.
• Nike says the pre-order method supplements standard launches and is intended to curb bots and resellers by better measuring demand.