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Nike Launches Shox Z With China-First Release

The reinterpretation blends retro Shox nostalgia with an all-day, fashion-forward profile led by tennis star Aryna Sabalenka.

Overview

  • The model is on sale now in China, with a wider rollout later this year via Nike SNKRS and select retailers.
  • Shox Z updates the early-2000s franchise with a lower, more flexible silhouette that uses Nike’s original Shox cushioning for everyday wear.
  • A soft upper with distinct Z branding and a jewel finish pairs with an outsole geometry designed to boost durability and grip.
  • Nike showcased 10 colorways, spanning neon to muted tones, including fluorescent yellow, cream, and a brown-and-pink option.
  • The launch campaign features Aryna Sabalenka, following appearances of the shoe on the athlete earlier this year, with pairs expected to cost about $140.