Overview
- The stock has tumbled to roughly $36, a decline of about 40% year to date and nearly 80% below its November 2021 peak.
- S&P Dow Jones Indices will remove Nike from the S&P 100 before trading on September 21, a change that will force index‑tracking funds to sell and create near‑term mechanical pressure on the share price.
- Nike's place in the Dow is precarious because the Dow weights its components by share price, which makes low‑priced stocks carry less influence and raises the odds that the Averages Committee could replace Nike.
- Wall Street has cut ratings and price targets this week and analysts including UBS expect the October 1 fiscal Q1 2027 results and guidance to disappoint, making that report the next decisive catalyst for the stock.
- Company problems remain structural: weak Greater China demand, share loss to domestic brands such as Anta and Li‑Ning, and tariff‑related cost pressures have eroded revenue momentum and masked weaker underlying margins despite management's 'Win Now' turnaround push.