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Nike Debuts Kobe 3 Protro Ad Starring Natalia Bryant and Jalen Brunson, Release Set for Aug. 23

Nike frames the reissue as a modern performance model with diamond details that honor Natalia Bryant.

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Overview

  • The new commercial places Natalia Bryant in a jewelry shop crafting the all‑white Halo colorway as Jalen Brunson arrives to inquire about the shoes.
  • Natalia tests Brunson in the spot, delivering lines such as “You reach, I teach” and concluding that she is still not convinced.
  • Nike confirms the Kobe 3 Protro will drop on Aug. 23, Kobe Bryant’s birthday, which ESPN notes would have been his 47th.
  • The brand describes this as its most extensive Kobe Protro effort to date, designed for today’s game while honoring Kobe’s legacy.
  • Design cues include diamond shapes on the upper and outsole tied to Natalia’s middle name, with cameos and Easter eggs such as Aaliyah Chavez, references to five rings, the shop address 0824, and twin snakes.