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Nike Cuts Sales Forecast as China Reset and Tariffs Bite

Management flagged Iran-war shocks that could push up costs.

Overview

  • Nike, which cut its sales outlook Tuesday, saw shares drop about 9% in after-hours trading following the warning.
  • The company reported last quarter’s revenue at about $11.3 billion with net income down roughly 35% to $520 million.
  • Greater China weakened further as sales fell about 10% year over year, and Nike plans an intentional 20% decline next quarter to clear excess inventory.
  • Higher import tariffs squeezed gross margin to 40.2% last quarter and the company expects it to dip below 40% next quarter, with relief projected after early fiscal 2027.
  • Executives cautioned that the Iran war could trigger unplanned swings in costs or consumer demand, adding risk to the near-term recovery.