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Nike Cuts About 1% of Corporate Staff as Hill Advances Sport-Focused Realignment

The limited cuts accompany broad role reassignments designed to speed a turnaround centered on athlete-driven innovation.

Overview

  • The company said the reduction affects less than 1% of corporate employees, without disclosing a precise headcount.
  • Many corporate staff will shift to new roles, managers or teams, and Nike described only a small number of departures.
  • U.S. and Canadian corporate employees will work remotely through Sept. 8 for notification meetings, with a companywide meeting on Sept. 10 and new roles starting Sept. 21.
  • Nike said its EMEA operations and the Converse business are not affected by this round.
  • The step continues a multi-quarter restructuring that included a roughly 2% workforce cut in 2024 and technology staff reductions in 2025, as Nike signals that sales and profit declines should moderate.