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21h ago

Nike Confirms U.S. Price Increases on Select Products Starting June 1

Retail price hikes of $2–$10, excluding key product lines, come as tariffs on Asian imports continue to impact costs.

Nike sneakers are seen on display at the newly renovated JD Sports store at Westfield Stratford City in London, Britain, July 30.
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Overview

  • Nike will raise U.S. retail prices by $2–$10 on select products beginning June 1, aligning with its new fiscal year.
  • Key product lines, including Jordan Brand, kids’ items, Air Force 1 sneakers, and footwear under $100, are exempt from the increases.
  • Wholesale price adjustments will follow in July for the fall 2025 season, impacting retailers purchasing from Nike.
  • The price increases are a response to elevated tariffs on imports from China and Southeast Asia, which remain in effect.
  • Nike cites routine seasonal planning and economic conditions for the adjustments, as the industry grapples with broader trade policy challenges.