Nike Beats Q3 Expectations but Faces Prolonged Recovery Challenges

Under CEO Elliott Hill's 'Win Now' strategy, Nike reports better-than-expected revenue and earnings, but sales declines persist in key markets like China and digital channels.

Nike's Q3 2025 revenue reached $11.27 billion, exceeding analyst expectations of $11.01 billion, despite a 9% year-over-year decline.
Earnings per share (EPS) came in at $0.54, nearly doubling the forecasted $0.29, signaling early progress in the company's turnaround efforts.
Sales in Greater China dropped 17%, while digital sales fell 15%, highlighting continued challenges in key markets and channels.
CEO Elliott Hill's 'Win Now' strategy focuses on inventory clearance, product innovation, and sports-centric marketing to rebuild brand momentum.
Tariffs on Chinese imports and elevated inventory levels remain significant hurdles, with analysts projecting recovery to extend into fiscal 2026 or later.