Overview
- Nike’s Back-to-School sale lets shoppers enter code DAYONE for an extra 25% off select NikeSkims at checkout, a promotion reported across multiple outlets on July 24, 2026.
- WWD found roughly 70 NikeSkims pieces quietly discounted and reported that markdowns could run through late August, giving the appearance of a broad but selective promotion.
- SheKnows reported the same DAYONE discount but cautioned the sale ends this weekend, and both outlets said sizes and popular items are moving quickly.
- Key hot items are mixed: many Matte, Shine and Airy tops, leggings and bras are marked down, while high-demand pieces such as the Rift Mesh sneaker remain full price or are sold out in smaller sizes.
- Both stories include affiliate disclosures, so shoppers should verify current prices and sizes on Nike.com and Skims.com and act quickly because selective markdowns often lead to rapid sell-through.