Overview

• Aaron Cain, a 21-year Nike veteran and vice president of the global men’s business, will succeed Jared Carver as Converse CEO.
• Cain and outgoing CEO Jared Carver will work together through the end of July to ensure a smooth leadership transition.
• Converse has endured eight straight quarters of declining revenue, including a 26% drop in the most recent period.
• The leadership change is part of Nike CEO Elliott Hill’s broader strategy to give each brand clearer sport-focused identities.
• Converse’s contribution to Nike’s total sales fell below 4% last year, down from its usual 5–7% range, underscoring the urgency for a turnaround.