Overview

• Nike displayed billboards at the London Marathon reading 'Never Again. Until Next Year,' a phrase historically tied to Holocaust remembrance.
• The ad, placed shortly after Holocaust Memorial Day, sparked outrage among Jewish communities and social media users, who called it tone-deaf and insensitive.
• Nike issued a public apology, explaining the slogan was inspired by common runner expressions and was not intended to cause harm.
• Critics have questioned Nike's internal review processes, noting the company's recent controversies, including a 2023 incident involving an employee's anti-Israel comments.
• The phrase 'Never Again' has been widely used in Holocaust remembrance and other movements, amplifying the ad's perceived misstep.