Nike Announces $2 Billion Cost-Cutting Plan Amid Lowered Sales Outlook
Shares Fall Over 10% as Company Braces for Significant Layoffs and Restructuring Costs
- Nike has announced plans to cut costs by about $2 billion over the next three years, potentially resulting in significant layoffs.
- The cost-cutting measures include simplifying product ranges, increasing automation, and streamlining the organization.
- The company has lowered its sales outlook for the year, citing increased macroeconomic headwinds, particularly in Greater China and Europe.
- Nike's shares fell by more than 10% following the announcement.
- The cost-cutting plan is expected to cost Nike between $400 million and $450 million in pre-tax restructuring charges, primarily related to employee severance costs.