Nike and Sky Ads Banned for Misleading 'Dark Pattern' Tactics

The Advertising Standards Authority has banned ads from Nike and Sky for using online choice architecture that misled consumers.

The ASA banned a Nike ad that advertised trainers at £26, which were only available in children's sizes.
Sky's Now TV ad was banned for automatically adding free trials to customers' baskets that would auto-renew unless cancelled.
The ASA's investigation is part of a broader effort to scrutinize 'online choice architecture' and its impact on consumers.
Nike argued that the ad was created by The Sole Supplier without its oversight and that consumers should expect some limitations.
Sky stated that it will implement changes to its sales process and trial a new customer membership checkout process.