Overview

• Debut drop comprises 58 styles across seven lines, sized XXS–4X, with prices roughly $38 to $148.
• Pieces blend Nike Dri-Fit performance engineering with Skims compression and shaping, enabling more than 10,000 outfit combinations.
• Sales begin Friday on both brands’ websites and in select stores, including flagship locations in New York City and Los Angeles.
• Marketing centers on a Bodies of Work film by Janicza Bravo and features more than 50 athletes, including Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim and Nelly Korda.
• Positioned as Nike’s first new sub-brand since Jordan, the fall launch follows a spring delay tied to production and U.S. tariff pricing questions, with footwear, accessories and a 2026 global rollout planned as the company works to regain traction with women.