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Nike and Skims Launch NikeSkims, a Permanent Women’s Sub-Brand Debuting Sept. 26

The permanent sub-brand pairs Nike technology with Skims shaping to help win back female shoppers.

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models from the NikeSKIMS campaign wearing the new NikeSKIMS collection

Overview

  • The first collection goes on sale Friday on both brands’ websites and at select flagship stores in New York City and Los Angeles.
  • The debut features 58 styles across seven collections in sizes XXS–4X, priced from $38 to $148, positioned as a modular system with more than 10,000 outfit combinations.
  • A campaign film titled Bodies of Work, directed by Janicza Bravo with photography by Luis Alberto Rodriguez and Rob Woodcox, showcases over 50 athletes including Serena Williams and Sha’Carri Richardson.
  • Core lines Matte, Shine and Airy blend Nike performance tech such as Dri-FIT with Skims’ sculpting fits, joined by seasonal ranges like Vintage Seamless and Weightless Layers.
  • NikeSkims is structured as an ongoing sub-brand with footwear and accessories in the pipeline and a broader global rollout planned for 2026 after the launch was delayed from spring by production issues.