Overview

• The first NikeSKIMS drop went live Sept. 26 at 10 a.m. ET on Nike.com and Skims.com and in select Nike and Skims stores.
• The label launches with seven collections and 58 silhouettes using four fabric families—Matte, Shine, Airy and Vintage Seamless—with Nike performance tech including Dri-Fit.
• Sizes run from XXS to 4X, with prices starting around $20 and topping out near $148 depending on the piece.
• A campaign film and a surprise “Bodies at Work” pop-up at the New York Public Library featured athletes such as Serena Williams, Sha’Carri Richardson, Jordan Chiles and Chloe Kim.
• Editors flagged high sell-out risk and Jefferies called the collaboration a “new bar” while reiterating a buy rating and $115 target, though one NYC store check reported modest early lines.