Overview

• Preorders are open for the 1,180-piece Dunk High LEGO set, which features hidden storage compartments, a rotatable brick basketball, a standing ‘Dunk’ logo and an exclusive basketball minifigure.
• Nike will release the LEGO-inspired Air Max Dn and accompanying apparel and accessories on August 1, followed by a LEGO-themed Dunk Low on September 1.
• A LEGO Play Arena at Legoland California Resort runs from June 7 to 11 to encourage active play, with a London activation set for July 19-29 and additional events planned in China.
• WNBA athlete A’ja Wilson will promote the collaboration through digital channels to engage children with sport and creative play.
• The collaboration represents a broader strategy by both brands to combine athletic performance and imaginative building to reinforce play’s role in childhood development.