Overview

• The 1,180-piece Lego Nike Dunk High set launches July 1 at $99.99 and features hidden compartments plus a basketball minifigure.
• August 1 sees the Nike Air Max Dn x Lego sneaker in “Tour Yellow” with Lego-style studs and hybrid branding, accompanied by co-branded apparel and accessories.
• A Nike Dunk Low x Lego collection for children, featuring white patent uppers with black outlines, debuts September 1 through Nike’s website and select stores.
• In-person activations include a Lego Play Arena at Legoland California from June 7 to 11, London summer soccer tournaments and events across China, with a recycled shoe playground planned in Shanghai this fall.
• The multi-year partnership addresses parental concerns about children’s playtime and will be promoted digitally by WNBA MVP A’ja Wilson, with further details to be announced.