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NiJaree Canady’s Record $1.05 Million NIL Deal Sends Texas Tech to WCWS Final

Posting a 7–0 NCAA Tournament record, she prepares to face Texas in a best-of-three series beginning June 4.

Texas Tech's NiJaree Canady pitches during the WCWS game between the Texas Tech Raiders and the Oklahoma Sooners on June, 2, 2025.
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Overview

  • In June 2024 Texas Tech’s Matador Club secured Canady with a $1,050,024 NIL agreement that includes a $50,000 living stipend tied to her No. 24 jersey number.
  • Canady has compiled a 26–5 regular-season mark with a 0.86 ERA and hit .305 with 11 home runs while remaining unbeaten through seven NCAA Tournament starts.
  • Her choice to leave Stanford was influenced by coach Gerry Glasco’s promise of regular batting opportunities alongside her starring pitching role for the Red Raiders.
  • Stanford’s slower embrace of NIL has led to the loss of high-profile athletes and prompted leadership changes as the university seeks to close the competitive gap.
  • Texas Tech’s seven-figure investment in Canady has reshaped its softball program and highlighted the escalating financial dynamics of women’s college sports.