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3mo ago

Nielsen’s Big Data + Panel TV Ratings Method Earns Industry Accreditation

The Media Rating Council has approved Nielsen's hybrid measurement system, combining traditional panel data with insights from 75 million devices.

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Photo courtesy of Nielsen

Overview

  • Nielsen's Big Data + Panel methodology merges data from 45 million households and 75 million devices with its traditional panel measurement system.
  • The Media Rating Council (MRC) granted accreditation for the system, marking the first approval of a hybrid panel and big data product for TV ratings.
  • The new measurement tool aims to provide more accurate audience insights for advertisers, networks, and streaming platforms, particularly ahead of the 2025 upfront ad-buying season.
  • Nielsen's system has received backing from major partners like the NFL and Amazon, with applications in live streaming and Thursday Night Football ratings.
  • This accreditation follows previous setbacks for Nielsen, including criticism of undercounting viewers during the pandemic, and competition from rivals like VideoAmp, Comscore, and iSpot.tv.