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Nielsen Names Seth MacFarlane First Streaming Icon of the Year

The honor reflects Nielsen data showing his catalog drew 60 billion streaming minutes in 2025.

Overview

  • Nielsen released its 2025 ARTEY Awards on Jan. 28, formally conferring the new Streaming Icon title on MacFarlane, who thanked the company for the recognition.
  • Family Guy ranked No. 2 in adult animation for 2025 and American Dad! ranked No. 3, with Family Guy also leading among adults 18–34 and charting 37 weeks on the Streaming Top 10.
  • MacFarlane’s films generated nearly 2 billion viewing minutes, while other TV series such as The Orville and The Cleveland Show accounted for nearly 3 billion.
  • Nielsen reported 16.7 trillion total minutes streamed in 2025, a 19% increase from 2024, with Bluey leading overall at 45.2 billion minutes and Grey’s Anatomy second at 40.9 billion.
  • Stranger Things was the top original streaming title with 40 billion minutes, followed by Squid Game with 22.4 billion.