Overview
- Naylor steps into a newly created role as a client-facing lead to advertisers, publishers, streamers and broadcasters, aligning sales, product and research teams.
- He will report directly to CEO Karthik Rao, who pointed to momentum in Big Data + Panel measurement, live streaming innovation and the company’s AI transformation.
- The veteran executive previously led ad sales at Netflix and Hulu, ran Americas sales at Snap, and held senior digital ad roles at NBCUniversal.
- Nielsen’s accredited Big Data + Panel system fuses its panel with smart‑TV and set‑top box data across roughly 45 million households and 75 million devices, and it underpinned recent upfront trading.
- Major media clients have been testing alternative measurement partners including VideoAmp, Comscore and iSpot, increasing competitive pressure that this role is designed to address.