Overview

• Nielsen and WPP Media have integrated Nielsen ONE into WPP’s Open Media Studio platform as part of their renewed measurement collaboration.
• The companies extended similar agreements with seven major media-buying agencies and at least one large advertiser to include Nielsen’s advanced audience tracking.
• Nielsen introduced an outcomes marketplace within Nielsen ONE that aggregates brand, sales, attention and conversion metrics to aid campaign planning.
• Clients have raised concerns about discrepancies between traditional panel data and Nielsen’s Big Data + Panel measurements, prompting direct outreach from the company.
• The partnership delivers unified insights across TV, streaming, audio and cross-platform ad performance to support advertisers’ planning, buying and measurement strategies.