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Niels Swinkels Named President of International Distribution at Focus Features

The move brings Focus Features’ specialty releases into Universal Pictures International’s global distribution framework

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Overview

  • Swinkels will continue reporting to Veronika Kwan Vandenberg on the strategic rollout of films for Universal Pictures, Focus Features and DreamWorks Animation.
  • He will partner with Focus Features chairman Peter Kujawski and senior leadership to strengthen the studio’s position in international theatrical markets.
  • Since joining Universal in 2004 as a marketing director, Swinkels has risen through sales and distribution roles in the EMEA region, culminating in his promotion to EVP & MD of Universal Pictures International in January 2021.
  • NBCUniversal intends this consolidation of leadership to unify distribution strategy, bolster brand consistency and drive higher global box office performance.
  • Swinkels’s contributions include aligning international film slates, advising on greenlighting decisions and amplifying specialty labels such as Helen Parker’s Content Group worldwide.