Nicole Richie Stars in Estée Lauder's 'Night Night Club' Campaign
Richie embraces a new nighttime routine in Estée Lauder's latest campaign, reflecting on her evolution from party scene to self-care advocate.
- The campaign features Estée Lauder's Advanced Night Repair and new Revitalizing Supreme+ Night Power Bounce Creme.
- Richie reminisces about her past while highlighting her current preference for a quiet night in with skincare products.
- The campaign aims to connect emotionally with consumers, using wit and relatable truths about changing lifestyles.
- Richie shares personal anecdotes about her early influences, including her mother's beauty routines.
- The campaign includes playful elements, such as a 'new bottle service' mimicking nightclub rituals.