Nicole Kidman's AMC Ad Unexpectedly Goes Viral

Keith Urban shares that his wife was taken aback by the cultural impact of her commercial supporting movie theaters during the pandemic.

Keith Urban reveals that Nicole Kidman was surprised by the viral success of her AMC Theatres commercial.
The ad was created to support movie theaters during the COVID-19 pandemic, and Kidman agreed to participate due to her love for movies.
The commercial became a cultural phenomenon, inspiring memes, Halloween costumes, and even a Saturday Night Live parody.
Despite its popularity, Kidman and Urban did not anticipate the ad's impact, with Kidman stating that she can't explain why it went viral.
AMC's CEO, Adam Aron, has hinted at a potential sequel to the ad, but it is unclear when it will be released.