Overview

• The slogan has generated more than half a million social media posts this year, with the X account @NicolasQuiPaie amassing about 73,000 followers.
• In late July, MP Gérault Verny echoed the chant in Parliament and filed to register its trademark, signaling its shift from online meme to formal political rallying cry.
• An Élysée adviser confirmed that presidential officials are closely watching the far-right-linked movement for signs of broader anti-tax unrest.
• Organizers have announced a nationwide “block the country” action for 10 September that could mirror the disruptive tactics of the 2018–19 gilets jaunes protests.
• The surge in slogans coincides with Prime Minister François Bayrou’s proposed €40–44 billion austerity package, which includes cutting two public holidays.