Overview
- This week Nickelodeon formally named July 14 “SpongeBob Day,” positioning it as an annual worldwide celebration tied to the character’s in‑show birthday.
- The July 14 lineup includes a 2 p.m. ET/PT SpongeBob block on Nickelodeon, all‑day marathons on Nicktoons and Nick Pluto, and a TikTok livestream hosted by long‑time SpongeBob voice Tom Kenny at 6 p.m. ET.
- During the livestream Nickelodeon will show three never‑before‑seen alternate endings to the classic episode “Shanghaied,” offer behind‑the‑scenes commentary and preview upcoming specials.
- Commercial tie‑ins launch around the day: the Patrick Star single “Watch Out for That Rake” arrives July 9, the Patrick Star Superstar album opens for preorder on July 14, and a Patrick Star YouTube channel will debut the same day.
- The celebration spans real‑world and gaming activations with themed installations at The New Children’s Museum in San Diego, updates to the Roblox game SpongeBob Squarepants Tower Defense, and events at Nickelodeon Hotels & Resorts and Nickelodeon Universe parks.