Overview

• Showing at New York Fashion Week on Sept. 12, Aburn presented his first Area collection, positioning the label for a balance of spectacle and sell-through.
• He framed the approach as layering daytime reality onto Area’s nightlife fantasy, citing the “tough optimism of New York.”
• House signatures returned in elevated forms, including crystal rope and sash treatments, exaggerated ribbons, and paper-like feather trims styled into more wearable silhouettes.
• Denim took center stage with slashed jeans revealing crystals, spliced and twisted constructions, capri cargos, and a mini skirt sculpted from pant legs.
• The finale reaffirmed runway theater with multicolored pom-poms, giant silver paillettes, and streamer looks, as Aburn steps in after Piotrek Panszczyk’s February exit with Beckett Fogg remaining CEO.