Overview

• Starbucks will accelerate its Green Apron service model rollout from 700 pilot stores to all North American locations by the end of summer.
• The company has restored in-store seating, condiment bars and ceramic mugs while reintroducing handwritten barista notes and free in-café refills to strengthen community connections.
• At its Las Vegas Leadership Experience, Starbucks unveiled a generative AI assistant built on Microsoft Azure’s OpenAI with a 35-store pilot launching this month and a wider fiscal 2026 deployment planned.
• Citi raised its price target on Starbucks shares to $95 and RBC Capital lifted its target to $100, citing improved traffic trends and management’s confidence in the new service strategy.
• Former CEO Howard Schultz praised Niccol’s community-focused turnaround as a return to Starbucks’ core identity as a coffee company.