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NHS Reports Surge in Health Advice Searches During Festive Season

Queries on alcohol, burns, and winter illnesses spiked on Christmas and Boxing Day in 2023, according to new NHS data.

  • Visits to NHS pages on drinking while breastfeeding increased by 146% during Christmas compared to the week prior, reflecting heightened seasonal concerns.
  • Searches for alcohol poisoning advice rose by 60%, with 2,008 visits recorded over the two-day festive period in 2023.
  • Pages on burns and scalds saw a 50% increase in views, reaching 2,748 visits as holiday cooking accidents became more common.
  • Rabies-related pages experienced a 123% jump in traffic, alongside a 33% rise in queries about animal and human bites.
  • Winter illnesses like norovirus and chest infections were among the most viewed topics, with over 19,000 and 17,000 visits respectively.
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