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NHS England Rolls Out 'Jess's Rule' Requiring GPs to Rethink After Three Visits

The move follows a family campaign after Jessica Brady’s death, aiming to trigger earlier recognition of serious illness in primary care.

Overview

  • GPs are instructed to review the diagnosis after three appointments without a clear explanation or with worsening symptoms, considering face-to-face exams, second opinions, further tests or referral.
  • The rule is named for Jessica Brady, 27, who contacted her GP surgery about 20 times before a late stage 4 cancer diagnosis and died three weeks later in 2020.
  • NHS England introduced the policy with the Royal College of General Practitioners, which has produced an educational toolkit to support earlier cancer detection in young adults.
  • The Department of Health and Social Care says the approach standardizes practices some GPs already use to reduce missed or delayed diagnoses such as cancer.
  • Healthwatch England welcomed the change but urged rapid, consistent implementation and sufficient specialist capacity to handle potential increases in referrals.