Overview

• The NHRC asked the Maharashtra government for a detailed report and Action Taken Report within two weeks, following an NCPCR notice over the viral clip.
• The ad presents “authentic community living” in a “safe Halal environment” with prayer spaces and community gatherings, and was shared online by NCPCR member Priyank Kanoongo.
• The development is identified as Sukoon Empire by Sukoon Homes Builders and Developers in Damat, Karjat, roughly 100 kilometres from Mumbai.
• Political leaders including Shiv Sena’s Krishna Hegde and BJP figures Ajit Chavan and Atul Bhatkhalkar urged withdrawal of the ad, probes, and legal action, with some using charged terms such as “land jihad.”
• Supporters and commentators argue such community‑focused projects arise in response to discrimination faced by Muslims in mainstream housing markets.