Overview

• A viral video advertised Sukoon Empire in the Karjat–Neral area as a 'Halal Lifestyle Township' with prayer spaces, community gatherings, and a 'safe Halal environment' for children.
• The National Human Rights Commission issued a notice to the Maharashtra government seeking an investigation and a detailed action taken report within two weeks.
• The National Commission for Protection of Child Rights also flagged the project after NHRC member Priyank Kanoongo shared the clip and questioned its messaging.
• BJP and Shiv Sena leaders demanded withdrawal of the ad and legal action, using charged terms such as 'Ghazwa-e-Hind' and 'land jihad' and urging a probe into the project's intent and legality.
• The developer, Sukoon Homes Builders and Developers, was identified as promoting the Sukoon Empire township, and reports say the promotional video was removed, banners were covered, and an apology was issued.