NHL Names BODYARMOR as Official Sports Drink in Multiyear Deal

The agreement, effective from the Stanley Cup Playoffs, replaces BioSteel and marks BODYARMOR's expansion into the Canadian market.

BODYARMOR replaces BioSteel as the NHL's official sports drink following BioSteel's bankruptcy.
The partnership, set to run through the 2028-29 season, includes extensive branding in NHL arenas and media campaigns.
NHL's new deal with BODYARMOR coincides with record-breaking league revenues and attendance figures.
The deal is described as BODYARMOR's largest investment, aiming to enhance its market presence against competitors like Gatorade.
Connor McDavid, NHL MVP, endorses BODYARMOR, highlighting the drink's unique appeal without artificial flavors or sweeteners.