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NHL Licenses Kalshi and Polymarket in First Major League Deal for Prediction Markets

The move signals rapid mainstreaming, with institutional money following record trading.

Overview

  • The multiyear agreements grant both platforms official NHL data, team names, logos and designations, marking the first such licensing by a major U.S. pro league.
  • Kalshi operates under CFTC oversight and offers event contracts nationwide, while Polymarket pursues a compliant U.S. rollout after ICE agreed to invest up to $2 billion at an $8 billion valuation.
  • Weekly prediction market trading topped $2 billion for the first time this month, with sports contracts driving a large share of activity across the sector.
  • Funding talks have accelerated, with Bloomberg reporting Polymarket is seeking a $12–$15 billion valuation and investors valuing Kalshi at $10–$12 billion following its recent $300 million raise.
  • State regulators, tribal leaders and industry groups criticized the NHL partnerships, citing age limits, consumer protections and jurisdictional concerns, as lawsuits and enforcement efforts continue in multiple states.