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4d ago

NHL and Serie A Forge Unique Media Partnership Ahead of 2026 Olympics

Co-branded events in Milan on August 22 will showcase NHL players visiting Serie A training grounds before attending a match at San Siro

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Overview

  • Announced July 22, the agreement is the first official media partnership between the NHL, the NHLPA and a top European football league.
  • Core activities will take place on August 22 in Milan, one day before the 2025-26 Serie A season kickoff.
  • Events will include NHL players visiting the training facilities of several Serie A clubs and attending AC Milan’s season opener at San Siro Stadium.
  • The partnership serves as a promotional bridge to the return of NHL players at the 2026 Winter Olympics, their first Olympic appearance since Sochi 2014.
  • Lega Serie A USA CEO Andy Mitche and NHL Business President Keith Wachtel said the initiative aims to engage global sports fans and celebrate Milan’s role as a sports hub ahead of the Games.