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NHK 'Kohaku' Ratings Rebound to 35.2% in Kanto, First Mid-35% Second Half in Three Years

Video Research reports a year-on-year rise that follows two successive lows under the two-part format.

Overview

  • Video Research released the household-average figures on January 2 for the December 31 live broadcast.
  • Kansai’s second-half average reached 34.4%, an increase of 1.3 percentage points from a year earlier.
  • The first half averaged 30.8% in Kanto and 31.5% in Kansai, up 1.8 and 3.9 points respectively.
  • The rebound restores the benchmark second-half audience to the mid-35% band after recent record lows dating to the format adopted in 1989.
  • Media reports noted Mrs. GREEN APPLE closed the program and CANDY TUNE opened, with performances by Eikichi Yazawa and Seiko Matsuda.