Overview
- El Poder del Consumidor filed a complaint with Cofepris seeking precautionary measures to suspend and cancel Coca‑Cola’s Caravanas Navideñas nationwide.
- The NGO cites Article 24 bis, which bans using characters and animations in advertising for products with warning labels, arguing the parades feature Santa Claus, polar bears and other child‑focused elements alongside the brand.
- As of now, there is no public indication that Cofepris has granted the requested suspension or other precautionary measures.
- A La Crónica de Hoy opinion column contends the regulation targets product advertising on media platforms rather than public street events and notes Cofepris has not issued operational guidelines for such cases.
- Context from the health ministry underscores high soft‑drink consumption in Mexico and links sugary beverages to obesity, diabetes and cardiovascular disease.