NFL Week 1 Sets Viewership Record with 21M Average Viewers
The NFL's opening week saw a 12% increase in viewership from last year, with 123 million people tuning in at some point.
- The Kansas City Chiefs' victory over the Baltimore Ravens in the season opener drew 29.2 million viewers, the highest for an NFL Kickoff Game.
- Tom Brady's debut as a Fox analyst for the Cowboys-Browns game attracted 23.93 million viewers, Fox's best Week 1 number since 2020.
- NBC's coverage of the Rams-Lions game on Sunday night saw a 3% increase in viewership, averaging 22.7 million viewers.
- The first Friday night game in 54 years, featuring the Eagles and Packers from Brazil, garnered 14 million viewers on Peacock.
- Monday Night Football's 49ers-Jets game averaged 20.4 million viewers despite a DirecTV carriage dispute affecting many viewers.